Training CIW

Training goals dlearning

code: CIW-SMS

The CIW Social Media Strategist course focuses on the use of social media in business. It teaches students how to create a social media campaign, and how to analyze and present data in order to address organizational issues and make appropriate business decisions.

Skills Taught

  • Explain business uses of social media.
  • Identify steps involved in a creating successful social media campaign.
  • Discuss crowdsourcing and crowdshaping strategies.
  • Identify strategies and tactics for creating and using folksonomies.
  • Summarize and deploy typical social media metrics.
  • Explain the concept of gamification in relation to social media, including peer-based endorsements.
  • Identify and use tactics for gathering and analyzing data.
  • Explain specific user-tracking techniques.
  • Track virtual and brick-and-mortar business using social media and Web technologies.
  • Explain and interpret data reuse strategies.
  • Create reports about strengths and deficiencies of existing social media strategies.

Target Audience

  • Web designers
  • Internet consultants
  • IT professionals
  • Marketing professionals
  • Web and graphic artists
  • Business professionals

Conspect Show list

  1. Introduction to Social Media
    • Pre-Assessment Questions
    • What Is Social Media?
    • Basis of communication via the Internet
    • Modern Web technologies
    • Messaging
    • Blogging
    • Social communities
      • Creating a social network
    • Virtual worlds
    • Social network users
      • Contributors
      • Influencers
      • Participants
      • Sharers
      • Lurkers
    • Creating an Online Profile
      • How does social media affect my privacy?
      • Information collected, online risks and your reputation
    • Case Study
  2. Using Social Media in Business
    • Pre-Assessment Questions
    • Implementing Social Media in a Business
      • Social media tools for business
      • Business objectives and goals
      • Impact of social media on a business
      • How people communicate in business
      • Establishing communication links
      • Developing content for social media
      • Benefits and drawbacks of using social media in business
    • Crowdsourcing and Crowdshaping
    • Capturing and Using Data
    • Structured data
    • Unstructured data
    • Making Business Decisions Based on Data
    • Creating Folksonomies
    • Social Media and Brand Recognition
    • Case Study
  3. Creating a Social Media Campaign
    • Pre-Assessment Questions
    • What is a Social Media Campaign?
    • Social Media Project Management Essentials
    • Assembling a project team
      • Writers
      • Editors
      • Subject matter experts (marketing and technical)
    • Gathering data to create a successful campaign
    • Making data-driven decisions
    • Integrating Social Media into a Marketing Campaign
      • Assessing your environment and audience
      • Using messaging to spark conversation
      • Supporting the message
      • Working with social media contributors and influencers
    • Building a Social Media Community
      • Identifying specific audiences
      • Creating a "face" for the community
      • Job roles and tasks for creating a social networking presence
    • Organization Assets You Can Leverage
      • Content
      • Employees
      • Influencers
      • Company-specific resources
    • Case Study
  4. Choosing the Right Tools for a Social Media Campaign
    • Pre-Assessment Questions
    • Choosing the Appropriate Platform
      • Facebook
      • LinkedIn
      • Twitter
      • Pinterest
      • Edmodo
      • YouTube
      • Google+
      • StumbleUpon
      • Social Parrot
    • Justifying Your Platform Choice
      • What are your business objectives?
      • What is the metric for determining or declaring success?
      • What is your strategy for incoming mail, questions or comments?
  5. Social Media Metrics and Analytics
    • Pre-Assessment Questions
    • Social Media Audience Composition
    • Quality of Interaction
      • Relevance of topic
      • Authoritative utterances
    • Share-of-Voice Model for Brand Performance
    • Social Media Reputation Analysis
    • Referral Traffic
    • Conversion Rates
    • Demographics
    • Extracting and Archiving Data from Social Media
    • Analyzing Big Data
    • Using Data to Identify Issues in an Organization
    • Social Media Trends
    • Case Study
  6. Social Media Presentations and Reporting
    • Pre-Assessment Questions
    • Presentations in Social Media
      • Setting objectives for a presentation
      • Analyzing audience needs, values and constraints
      • Creating a presentation using a three-part structure
    • Delivering a Social Media Presentation
      • Techniques to reduce speaking anxiety
      • Preparing notes and visual aids
      • Leading a question-and-answer session
      • Delivering a solo presentation
    • Creating Reports During a Social Media Campaign
    • Creating a Final Report for a Social Media Campaign
    • Case Study
  7. Gamification and Business
    • Pre-Assessment Questions
    • What Is Gamification?
    • Applying Gamification to the Business Environment
    • Guiding employee behavior
    • Guiding customer behavior
    • Learning and instruction
    • Gamification and Marketing
      • Attracting and retaining customers
    • Applying Gamification to Social Media
    • Case Study
Download conspect training as PDF

Additional information


The CIW Social Media Strategist courseware requires an understanding of Web technologies. The suggested prerequisite is the CIW Internet Business Associate course or equivalent knowledge.

Difficulty level
Duration 5 days

The participants will obtain certificates signed by CIW.

The CIW Social Media Strategist course prepares candidates to take the CIW Social Media Strategist exam, which, if passed, earns the individual the CIW Social Media Strategist certification.


CIW Certified Instructor.

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