This course presents a comprehensive view of IBM Campaign's administrative and management tasks, including topics on IBM Campaign architecture, security, configuration, performance, and reports.
If you are enrolling in a Self Paced Virtual Classroom or Web Based Training course, before you enroll, please review the Self-Paced Virtual Classes and Web-Based Training Classes on our Terms and Conditions page, as well as the system requirements, to ensure that your system meets the minimum requirements for this course.
Describe the functional architecture of the IBM Marketing Platform and IBM Campaign
Configure components of the IBM Marketing Platform, including dashboards, and the Scheduler
Manage security for users and objects
Use a variety of techniques to monitor and improve the performance of an IBM Campaign installation
Configure IBM Campaign for data source access, set up audience levels, and create custom attributes
Define and describe the reporting architecture and supporting data structures, and be able to identify points of customization
This intermediate course is for marketing administrators who are responsible for management and administration of marketing campaigns.
Plan szkolenia Rozwiń listę
IBM Campaign Architecture
How Campaign Works
IBM EMM Marketing Suite Architecture
IBM EMM Suite - Marketing View
IBM Marketing Platform Configuration
The IBM EMM Marketing Platform and its Functional Components
Platform Configuration Properties
Rebranding and User Interface Customization
Users and Groups
Global Security Policy'
Resolving Security Permissions
Database Security and Flowchart Access
Integration with Access Control Systems
IBM Campaign - Specific Configuration
Customer Database Data Source
User Tables and Table Mapping
Contact and Response History Tables for Additional Audiences