Training Digital Marketing Institute

Training goals dlearning

code: DMI-PDDM

The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Professional Diploma in Digital Marketing programme is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

The Digital Marketing Institute’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.


The Digital Marketing Institute is the global certification body for Digital Marketing education. Our syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and our practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.

The Professional Diploma in Digital Marketing is also approved and credit rated by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications Framework (SCQF), and is comparable to Level 5 on the European Qualifications Framework.

Objectives & Outcomes:

At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

Our Professional Diploma in Digital Marketing will help you to:

  • Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy
  • Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
  • Integrate your Digital Marketing plans into your overall marketing strategy
  • Drive new visitor traffic to your website while improving online conversion rates
  • Understand how Digital Marketing can help you grow your business, domestically and internationally
  • Identify various online applications and resources that can help build effective and profitable websites
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts

Target Audience:

Anyone responsible for developing or implementing your organisation’s online strategy:

  • Professionals who need to understand Digital Marketing or get more out of their Digital channels
  • Marketers who want to fast-track their career or improve their position in the market-place
  • Small business owners who need to maximise online channels for growing their business
  • Students who want to upskill in Digital Marketing

Conspect Show list

  1. Introduction to Digital Marketing
    • Definition of the DMI Method
    • Principles
    • Our Too
    • The DMI Framework
    • The DMI Quality Score
    • Key Concepts of Digital Marketing
    • Traditional v Digital Marketing
    • The Opportunity of Digital Marketing
    • Characteristics of Digital Marketing
    • Implications of Digital Marketing
    • Market Research v Market Reality
  2. Search Engine Optimisation
    • Key SEO concepts
    • Search Results and Positioning
    • Benefits of Search Position
    • Stakeholders in Search
    • Mechanics of Search
    • The SEO Process
    • On-site / Off-site optimisation
    • Customer Insights
    • On-page Optimisation
    • Keyword Research
    • Keyword Selection
    • Content Updates and Layout
    • Meta Tags
    • SEO Site Map
    • SEO Webmaster Tools
    • Off-page Optimisation
    • Ranking
    • Inbound Links and Link Building
    • Analysis and Review
  3. Pay Per Click Marketing
    • Key PPC concepts
    • Strengths of Pay Per Click
    • Keyword Research
    • Google PPC
    • Research Tools
    • Search Campaign Process
    • Ad Copy
    • Landing Pages
    • Targeting
    • Budgets
    • Scheduling
    • Display Networks
    • Ad Centre
    • Campaign Management
    • Conversion Tracking
    • Conversion Metrics: CPA, CTR
    • Bidding
    • Analytics
  4. Email Marketing
    • Key Email Marketing Concepts
    • Campaign Process
    • Data Capture: online
    • Data Capture: face-to-face
    • Segmentation
    • Email Design
    • User Behaviour
    • User Characteristics
    • Email Copy
    • Email Structure
    • Email Delivery
    • Email Systems
    • Filtering
    • Scheduling
    • Measurement
    • Key Terms and Metrics
    • Split Testing
  5. Digital Display Advertising
    • Key Digital Display Concepts
    • Benefits & Challenges of Digital Display
    • Running Effective Ads
    • Ad Formats & Features
    • Campaign Planning
    • Creative Formats
    • Targeting & Tracking your Campaign
    • Optimising the Campaign
    • Campaign Budget
  6. Mobile Marketing
    • Key Mobile Marketing Concepts
    • Trends in Mobile
    • Opportunities & Risks
    • Mobile Devices
    • SMS Content
    • SMS Strategy
    • Mobile Advertising
    • Mobile Apps
    • Proximity Marketing
    • Bluetooth
    • QR Codes
    • Implementation
    • Examples and case studies
  7. Web Analytics
    • What is Website Analytics?
    • Google Analytics explained
    • Understanding your KPI’s
    • Measuring website traffic
    • Setting up goal and event tracking
    • Increasing traffic to your web site
    • eCommerce
    • Real Time Reporting
    • Intelligence Reporting
  8. Social Media Marketing
    • Key Social Media Concepts
    • Social Media Goals
    • Setting Goals & Priorities
    • Facebook
    • Twitter
    • LinkedIn
    • Google+
    • New Social Challenges
    • Apps & Plug-ins
    • KPI Measures
    • Reporting
  9. Planning Your Digital Marketing Campaign
    • Key Strategy & Planning Concepts
    • Planning
    • Situation Analysis
    • Information Gathering
    • Target Audience
    • Setting Objectives
    • Appropriate Tools
    • Action Plan
    • Setting the Budget
    • Measurement
    • Iteration & Enhancement
    • Examples of integrated marketing plans
Download conspect training as PDF

Additional information


Anyone can apply for the Professional Diploma in Digital Marketing. A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about digital marketing and to kickstart a new and exciting career.

You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a digital marketing career.

Difficulty level
Duration 5 days

The participants will obtain certificates signed by Digital Marketing Institute (course completion).

This course help also to prepare for Professional Diploma in Digital Marketing (PDDM) exam available through the Pearson VUE test centers

The Digital Marketing Institute’s Professional Diploma in Digital Marketing is the recognised benchmark qualification in digital marketing. Awarded by the Digital Marketing Institute, the Professional Diploma in Digital Marketing certifies that the holder has acquired the core knowledge, and mastered the necessary skills in digital marketing in order to plan, develop, implement and measure an effective digital marketing programme for their organisation.


Authorized Digital Marketing Institute.

Additional informations

The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognized standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes. find out more

Training thematically related

Business Training

Contact form

Please fill form below to obtain more info about this training.

* Fields marked with (*) are required !!!

Information on data processing by Compendium - Centrum Edukacyjne Spółka z o.o.

1000 EUR


Discount codes

Discount code may refer to (training, producer, deadline). If you have a discount code, enter it in the appropriate field.
(green means entering the correct code | red means the code is incorrect)



Traditional training

Sessions organised at Compendium CE are usually held in our locations in Kraków and Warsaw, but also in venues designated by the client. The group participating in training meets at a specific place and specific time with a coach and actively participates in laboratory sessions.

Dlearning training

You may participate from at any place in the world. It is sufficient to have a computer (or, actually a tablet, or smartphone) connected to the Internet. Compendium CE provides each Distance Learning training participant with adequate software enabling connection to the Data Center. For more information, please visit site



Electronic materials

Electronic materials: These are electronic training materials that are available to you based on your specific application: Skillpipe, eVantage, etc., or as PDF documents.




The training prepares you for an optional Optional Certification Exam.

During the training: the exam in this form is given the last day of training in the training room under the supervision of the trainer.

Online at home: the exam in this form is delivered on your own computer anywhere after prior verification of its required configuration, among others. Internet access, webcam, microphone. The examination is conducted under the supervision of a remote proctor and can be completed within 3 months of the completion of the training.

Pearson VUE: This exam is delivered through Pearson VUE authorized testing centers across the country. When you purchase a voucher for the exam in this form you can complete it within 1 year of the end of the training.



No deadlines for this training.

Suggest your own appointment


Upcoming Digital Marketing Institute training

Training schedule
Digital Marketing Institute